Where architecture meets reality.
Not only diagrams. Not only frameworks.
Real systems. Real constraints. Real outcomes.
Focused on enterprise environments where architecture, integration, and identity intersect — turning complexity into something that actually works.
Enterprise Solution Architect
Designing systems that work across real enterprise environments.
Integration & Data
Resolving the reality between systems — not just modelling it.
Service & Operating Model Design
Aligning architecture with how teams actually deliver.
Systems Thinking
Understanding complexity before attempting to simplify it.
Technical Leadership & Mentorship
Guiding teams through inception, design and delivery.
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Applied Practice
Current Role:
Solutions Architect, Bunnings Group Limited
Applied within large-scale retail, focusing on enterprise systems,
integration, service design, and practical delivery governance.
Insights
Architecture. Systems. Reality.
Practical thinking grounded in real-world delivery — from AI ecosystems to enterprise systems and organisational design.
Featured Insight
AI Assistants Compared — Architecture vs Marketecture
A practical comparison of modern AI assistants through an architectural lens, cutting through vendor positioning to understand real capabilities and trade-offs.
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Recent article
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AI Assistants Compared — Architecture vs Marketecture
Executive Summary The current wave of “AI comparison charts” (ChatGPT vs Gemini vs Claude vs others) are not wrong—but they are not reliable. They conflate: This article reframes the comparison using: The Core Problem Most comparisons: 👉 Example flaw:“Perplexity = best for research”→ In reality, it is a retrieval + UX layer over models, not
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